The surveys are carried out with customers living in low-cost rental homes (i.e. social rent, affordable rent) and low-cost home ownership properties (i.e. shared ownership). This is in line with the requirements set by the regulator.
An external company called The Leadership Factor (TLF) carry out the surveys on our behalf, either via text message, email or telephone.
TLF follows the Market Research Society Code of Conduct and gathers the data in line with GDPR. Your answers are subject to normal market research rules of confidentiality.
In 2024/25, we changed the way we carry out the surveys, undertaking more on the telephone and fewer online. This has strengthened our approach, bringing us in line with the methodology used by other housing associations. It means we can more accurately benchmark our performance against other landlords, so you can better compare how we are doing. Changing methodology can have an impact on scores.
To better understand how satisfied our customers are, we sometimes ask a few extra questions following the main tenant satisfaction measures. In January, we grouped some of these questions together to keep the survey shorter and easier to complete. That’s why you’ll see two different survey questionnaires below:
Tenant Satisfaction Measures survey questionnaire (April – December 2024)
Tenant Satisfaction Measures survey questionnaire (January – March 2025)
Find out more: Our approach to the Tenant Satisfaction Surveys