Privacy and cookies policy

We are a data controller under the data protection law as we collect and process personal information about you in order to provide housing services and meet our contractual and legal obligations.

Our data protection policy and procedures are governed by the Data Protection Act 2018 and the EU General Data Protection Regulation. This Privacy and cookies policy will be kept under review and revised in line with guidance from the Information Commissioner’s office.

We are committed to protecting and respecting your privacy. Through this Privacy and cookies policy we have sought to be as transparent as possible to fully explain how your personal data is held and processed.

This Privacy and cookies policy explains when and why we collect personal information about people who engage or come into contact with us, whether via applying or receiving our services, living in our accommodations or visiting our website. This policy also explains how we collect, use and share your information and how long we keep it, and how we keep it secure.

We need to process personal data in order to deliver our services to you:

  • To provide, manage and develop affordable housing
  • To provide property management and property maintenance services
  • In the provision and management of care and support services

We are committed to protecting your personal information when you use our services. We collect, store and make use of any personal information that you give us, in accordance with the Data Protection Act 2018. This Privacy and cookies policy applies to the data collected by A2Dominion Housing Group Ltd and its subsidiary companies. For a full list of our subsidiaries, please read our Group structure.

This Privacy and cookies policy outlines our obligations and your rights when using our services. It tells you how we collect your personal information and how we safeguard your privacy. It is important for you to read this policy in full to understand what information we hold about you, how we may use it and your rights in relation to your data.

  • 1. Why we need your information

    We need your personal data in order to provide you with housing services that you apply for or receive from us, and also for where we are required to use information in order to meet our legal obligations or public tasks. We will only collect personal data that is absolutely necessary, and any information we collect about you will be strictly in accordance with the Data Protection legislation and other legal obligations which we are bound by.

    We will collect, use and store personal information about you and other household members so that we can provide the services you need, including repairs and maintenance, rents, transfers, sales and anything to do with your tenancy. When you provide information about household members, we assume that you do so with their full knowledge and consent.

    By doing this, we can also:

    • Make sure the information we hold about you is correct and up to date
    • Provide services that are fair, equal and in line with the Equality Act 2010
    • Support the health, safety and safeguarding of our customers and employees
    • Improve the services we provide to you
    • Provide you with information about A2Dominion Group that may be of interest to you.

    In all cases, we will only collect information we need to provide you with the service(s) you have requested and to meet our legal obligations.

    When you provide information about household members, we assume that you do so with their full knowledge and consent.

  • 2. How we collect your information

    The information we collect about you comes from a variety of sources, including when you apply for one of our properties or services, complete one of our forms, when you call, write, email or meet with us, or respond to a survey. We collect information when you use our website.

    As part of our commitment to providing the best possible service to our customers, we may record telephone calls made to and from our Customer Services to ensure we have not missed any important information you have provided, and to ensure we have an accurate record of your call, which may be needed to support any transactions that take place over the phone or if there is a dispute. We do not record card details for any financial transactions.

    To help deter crime and help the police to identity individuals involved in criminal activity, we operate CCTV systems at some of our schemes which collect images and are used in accordance with our CCTV policies and procedures.

    We may take photographs at our events, at our properties and in our communities to use for general communications and publicity. We will only take and use photographs of you with your explicit consent.

    We may receive personal information about you from third parties including:

    • Your council or benefits office relating to your housing
    • Prior landlords and credit agencies when you apply for housing
    • Police, welfare or support organisations dealing with you
    • Solicitors, welfare officers or other representatives acting on your behalf/instruction
    • Financial institutions when you apply for our services.

    We may ask you to complete printed or online questionnaires, surveys and feedback forms. You are able to browse our website without telling us any of your personal information.

    We receive information from your web browser about how you use our website, including which web pages you visit. This information includes your IP address (a unique identifier assigned to your internet connection) but does not identify you personally.

    We use this information to review and make improvements to our website. By giving us your details, such as your name, email address, postal address, phone number, date of birth etc. you allow A2Dominion Housing Group Ltd and our subsidiaries to provide you with the service(s) you request.

    We may ask you to register on or sign into certain areas of our website in order to provide you with a personalised experience of our website, such as to provide you with helpful information based on the details you have given us.

    We do not store your friends’ and contacts’ email addresses when you use the ‘Share’ tool. Users aged 13 and under must get consent from parents or guardians before giving us personal information.

    If you have used our website to register or subscribe to alerts, please read those particular web pages or the emails you have received to find details about how to edit your information or unsubscribe from that particular alert. If you are an A2Dominion Housing Group Ltd customer and have a contract with us, we may not be able to remove your details or stop contacting you altogether.

  • 3. The information we hold about you and how we will use it

    We may collect various types of personal data about individuals depending on the services you receive and your contact with us. The information we hold about you is usually information you have given us, or information related to your history with A2Dominion Housing Group Ltd. This is likely to include:

    • Names and dates of birth of people in your household to keep our records up to date and help prevent tenancy fraud and illegal subletting.
    • Contact details, such as telephone numbers and email addresses, so that we can communicate with you and keep you informed about other services which may be useful to you.
    • Transaction history, such as payments of your rent or invoices, and your bank account details.
    • Proof of identity.
    • IP address and information regarding what pages you accessed and when.
    • Information related to your health or support services. If you ask us for care and support requirements, we will hold detailed information about your needs and your family’s needs. This may also be to provide you with information relating to products or services from A2Dominion Housing Group Ltd or from trustworthy companies we work with to provide, for example, training or employment opportunities.
    • Financial assessments on your household income and expenditure to help you to improve your financial circumstances.
    • Recordings of your telephone calls to and from us, as some of our calls are recorded for training and monitoring purposes so that we make sure we are providing you with a good service.
    • We may capture your image on CCTV systems if you visit one of our estates or offices. We use CCTV systems for safeguarding purposes and to prevent and detect crime.
    • We may hold information provided by third parties where it is relevant to your circumstances, for example, information from social workers or health professionals.

    There are some occasions where our computer systems are set up to use pre-programmed criteria to make automated decisions about you, for example determining your position on a housing waiting list or eligibility for a mutual exchange. You have a right to challenge the validity of any decisions made in this way. You may also ask us not to process your information in this way. Please contact us for more detailed information or to find out if you meet the criteria to opt out.

    When you provide information about household members, we assume that you do so with their full knowledge and consent. Where enquiries relate to household members, it is in our legitimate interest to know who will be living in our premises to check that accommodation offered is adequate for current and near future needs of the household and to check that household members’ needs are being met.

    Provision of the information is a ‘contractual requirement’ and we may have a legal or contractual obligation to process this information. Without this information, we may be unable to manage your services. For example, we cannot consult with you about changes to your service if we do not hold your contact details. It is also in our legitimate interest to ensure that service delivery meets the needs of our service user and their household. Please contact us if you have any concerns.

  • 4. Special categories of personal data

    As well as personal information (such as your name, address and date of birth) we may also collect sensitive personal information (also known as special categories of data) that may include:

    • Racial or ethnic origin
    • Religious beliefs or other beliefs of a similar nature
    • Gender and sexual orientation
    • Physical or mental health details
    • Offences (including alleged offences).

    We use this data to ensure services are delivered appropriately and to monitor equality, diversity and inclusion. We will apply additional security and confidentiality measures when processing your sensitive personal information.

    We may also process confidential data about you including bank account information and property access codes.

  • 5. Who your information may be shared with

    We have legal obligations to collect, process and share personal or sensitive personal information with central government without consent such as the Department of Work and Pensions (DWP), HM Revenue and Customs (HMRC), and law enforcement agencies such as the police.

    There may be situations where it is necessary for us to share some of your information with others. Where this is the case, we will only share this information when we are required to do so by the law and in line with our obligations under the Data Protection Act. Examples include situations involving the prevention and detection of crime and to safeguard customers where they may be at risk. Some of the organisations that we may share data with include:

    • The police and other relevant authorities (such as the DWP, Probation Service and HMRC) in relation to the prevention and detection of crime, the apprehension of offenders or the collection of tax or duty
    • Local authorities, to assist with any applications or matters related to your housing, such as Council Tax
    • Government departments related to Housing Benefit, with regard to changes in rent or to discuss important matters on your behalf
    • The Ministry for Housing, Communities and Local Government in relation to the Privacy Notice for all social housing tenants of CORE data provider (PDF) (please see pages 10 to 14)
    • Utility companies and their representatives such as gas, electricity or water companies to ensure billing details are correct and to pursue any outstanding revenues
    • Regulators, such as the Regulator of Social Housing and Care Quality Commission
    • Organisations that we contract or partner with to provide services to our customers, such as our contractors to facilitate repairs, maintenance or improvement works
    • Other statutory organisations, such as social services and health authorities as necessary for exercising statutory functions, health and welfare advisors, GPs or other medical professionals involved in your care
    • Debt and money management advisers and third parties assisting with transfers of ownership and management of stock assets
    • Agencies committed to protecting public funds and/or preventing fraud in line with the National Fraud Initiative.

    We may also share information when required by law for example where ordered by the Court or to protect an individual from immediate harm. We may also share your information with third party service providers working on our behalf for the purposes of completing tasks and providing services to you on our behalf.

    However, when we use third party service providers, we disclose only the personal information that is necessary to deliver the service and we have a contract in place that requires them to keep your information secure as required by the Data Protection Act 2018 and General Data Protection Regulation 2016 (GDPR), and not to use it for any other purposes.

    We will not pass your details onto any organisation other than A2Dominion Housing Group Ltd, our affiliates and subsidiaries, our business partners and our agents for marketing purposes without your permission, unless you have explicitly allowed us to.

  • 6. National Fraud Initiative

    A2Dominion Housing Group Ltd is required by law to protect the public funds it administers. A2Dominion Housing Group Ltd may share information with other bodies responsible for auditing or administering public funds, in order to prevent and detect fraud.

    A2Dominion Housing Group Ltd routinely participates in the National Fraud Initiative (NFI) data matching exercise carried out by the Cabinet Office. Our participation in the NFI will assist in the prevention and detection of fraud against A2Dominion Housing Group Ltd (and other companies within A2Dominion Housing Group Ltd) and organisations within the public sector. We will participate on a voluntary basis and provide the Cabinet Office with particular sets of data in the autumn for matching as set out in the Cabinet Office’s guidance.

    The Cabinet Office conducts data matching exercises to assist in the prevention and detection of fraud.

    Data matching involves comparing sets of data, such as the tenancy, payroll or benefits records of a body, against other records held by the same or another body to see how far they match. The data is usually personal information. The data matching allows potentially fraudulent subletting, benefit claims and payments to be identified. Where a match is found, it may indicate that there is an inconsistency that requires further investigation. No assumption can be made as to whether there is fraud, error or other explanation until an investigation is carried out.

    The processing of data by the Cabinet Office in a data matching exercise is carried out with statutory authority under its powers in Part 6 of the Local Audit and Accountability Act 2014. It does not require the consent of the individuals concerned under the Data Protection Act 2018.

    Data matching by the Cabinet Office is subject to a Code of Practice.

  • 7. How we protect your information

    Any information held by us about individuals is held securely and in compliance with the Data Protection Act 2018 and the General Data Protection Regulation (GDPR).

    We are committed to protecting our service users' personal data. We have put measures in place to ensure that our staff, service providers, partners and suppliers all protect your information in line with good practice and the law.

    The information security measures we've put in place include:

    • Following good governance practice and the law when it comes to collecting, handling and giving access to information
    • Training staff in their data protection responsibilities
    • Putting processes in place to ensure good governance practices for information we collect, hold or handle in both manual and electronic forms
    • Access to your information is only given to those who need to know and where it is necessary
    • Information will not be held for longer than required beyond statutory and policy requirements and will be disposed of securely
    • We encrypt all our electronic devices and sensitive information that is transmitted.

    To help us ensure confidentiality of your personal information, we will ask you (and any of your representatives) security questions to confirm your identity when you call us and, as may be necessary, when we call you. We will not discuss your personal information with anyone other than you, unless you have given us prior written authorisation to do so.

  • 8. Your rights in relation to your data

    In line with the Data Protection Act 2018 and the General Data Protection Regulation (GDPR), you are able to find out what information we hold about you and correct any information which you believe is incorrect.

    The right to be informed

    Through the provision of our Privacy and cookies policy, we will be open and transparent about how and why we use your personal information.

    The right of access to personal data

    You have a right to ask us what personal information we hold about you and to request a copy of your information. This is known as a ‘Data subject access request’ (SAR).

    Subject Access Requests need to be made in writing (we have a subject access form you can use for this purpose), and we ask that your written request is accompanied by proof of your address and identify. If you would like a copy of the personal information we hold about you, please complete the Data subject access request form and email it to We will tell you as soon as possible if we require more information from you. If we are unable to meet your request, we will explain why.

    Alternatively, you can make a request in writing to: Data Protection Officer, A2Dominion Housing Group Ltd, 113 Uxbridge Road, Ealing, W5 5LT. If you are seeking to obtain specific information (for example about a particular matter or from a particular time period), it helps if you clarify the details of what you would like to receive in your written request.

    The right to rectification

    You can ask us to rectify your personal data if it is inaccurate or incomplete. Please help us to keep our records accurate by keeping us informed if your details change.

    The right to erasure

    The right to erasure is also known as ‘the right to be forgotten’. In some circumstances, you can ask us to delete or remove personal data where there is no compelling reason for its continued processing. This is not an absolute right, and we will need to consider the circumstances of any such request and balance this against our need to continue processing the data. Our response will also be guided by the provisions of our retention schedule.

    The right to restrict processing

    In some circumstances, you can ask us to restrict processing. For example:

    • If you disagree with the accuracy of personal data
    • If we’re processing your data on the grounds of legitimate interests (as detailed earlier), and whilst we consider whether our legitimate grounds override those of yours.

    The right to data portability

    If the situation arises where it would be helpful for you to move, copy or transfer personal data we hold about you across different services, you may be able to ask us to do this. Please contact us to discuss.

    The right to object to marketing

    You can tell us if you object to our processing of your personal data:

    • Based on legitimate interests
    • For the purpose of direct marketing (including profiling).

    Rights in relation to automated decision making and profiling

    You can ask us to review any decisions that are determined by automated means. You can also object to our use of your personal data for profiling.

    If you’d like to talk to us about your rights, you can contact us at Alternatively, if, for any reason, you are not happy with our response, you are able to contact the regulatory body: Information Commissioner, Wycliffe House, Water Lane, Wilmslow, Cheshire, CK9 5AF.

  • 9. Promotion of our services

    If you are asked to provide information when applying for, or using, specific A2Dominion Housing Group Ltd services, for example registering your online account with us, we will describe how we use and protect this information on the web page on which you enter this information.

    We will routinely use your contact details to send you information and communicate with you about your tenancy, lease or service. As a customer, we will also tell you about events in your area. If you have a preferred method of contact you can make this known to us, but we will use all available means of contact should we need to contact you in the event of an emergency or to enforce the terms of your tenancy or lease.

    If you are currently receiving marketing communications from A2Dominion Housing Group Ltd and no longer wish to do so, you can choose to opt-out.

    We will not send you unwanted email messages and your details will not be provided to any organisation other than A2Dominion Housing Group Ltd, our affiliates and subsidiaries, our business partners and our agents for marketing purposes, unless you have explicitly allowed us to. We may, however, send you emails about our services, such as responses to enquiries you make about our services. These service emails are not to be confused with marketing emails and there is no option to opt out from receiving them.

    When you use social media platforms, and if you have opted in to receive our marketing, you may receive advertising that is specifically tailored to your needs. This is known as ‘targeted advertising’ and will relate to A2Dominion Housing Group Ltd services only. You will not receive any other types of targeted advertising because we will not pass your information on to any other social media groups. If you want to stop receiving notifications about A2Dominion Housing Group Ltd services via social media platforms, please visit the security settings within the specific platform to amend your settings.

  • 10. How long we keep your data

    We review our retention periods of the information we hold about you on a regular basis. We are legally required to hold some types of information to fulfil our legal obligations.

    We have a data retention schedule which sets out how long we keep different types of information for. This is based on National Housing Federation guidance, legal requirements and best practice. Please contact us if you would like any more information.

    We will hold your personal information on our systems for as long as it is necessary for the relevant activity or service that we provide to you, or as required by law.

  • 11. Cookies – what they are and how we use them

    Cookies are data files that are stored on your computer or other device when you use a website. Cookies allow our computer servers to collect information from your computer or device about how you interact with our website. 

    A2Dominion cookies

    Name: ARRAffinity
    Purpose: Azure cloud-based cookie used for security. Find out more about ARRAffinity here.

    Purpose: Our website relies on cookies to track anonymous contacts - specifically the SC_ANALYTICS_GLOBAL_COOKIE cookie. Find out more about SC_ANALYTICS_GLOBAL_COOKIE here.

    Name: _ga
    Purpose: The _ga cookie is used to distinguish users of our site.

    Name: _gid
    Purpose: The _gid cookie is used to distinguish users of our site.

    My Account cookies

    Name: .ASPXAUTH
    Purpose: This cookie is used by websites using the .NET technology platform from Microsoft and is usually used to identify a signed in user so that they can access secure areas of a website.

    Name: ASP.NET_SessionId
    Purpose: A cookie which is used to identify the users session on the server. The session being an area on the server which can be used to store data in between http requests.

  • 12. Mouseflow analytics

    This website uses Mouseflow: a website analytics tool that provides session replay, heatmaps, funnels, form analytics, feedback campaigns, and similar features/functionality. Mouseflow may record your clicks, mouse movements, scrolling, form fills (keystrokes) in non-excluded fields, pages visited and content, time on site, browser, operating system, device type (desktop/tablet/phone), screen resolution, visitor type (first time/returning), referrer, anonymized IP address, location (city/country), language, and similar meta data. Mouseflow does not collect any information on pages where it is not installed, nor does it track or collect information outside your web browser.

    If you'd like to opt-out, you can do so at If you'd like to obtain a copy of your data, make a correction, or have it erased, please contact us first or, as a secondary option, contact Mouseflow at

    For more information, see Mouseflow’s Privacy Policy at For more information on Mouseflow and GDPR, visit

  • 13. Changes to our Privacy and cookies policy

    We have the right to update our Privacy Notice if there are changes in the law or A2Dominion Housing Group Ltd’s policies, and to reflect changes or developments made on our website.

    If you have any questions about our Privacy Notice please contact: Group Company Secretary, A2Dominion Housing Group Ltd, 113 Uxbridge Road, Ealing, W5 5LT.

  • 14. Useful links
  • 15. Data protection registration numbers
    • A2Dominion Housing Group Limited: Z4843307
    • A2Dominion Homes Limited: Z9799978
    • A2Dominion South Limited: Z7835340
    • A2Dominion Housing Options Limited: Z5412073
    • A2Dominion Residential Limited: Z3391351
    • A2Dominion Developments Limited: ZA103931
    • Pyramid Plus London LLP: Z3594227
    • Pyramid Plus South LLP: Z3594230

Our website contains links to websites owned and operated by third parties. They have their own privacy policies and we suggest you review these before using their websites.

By using our website or giving us your personal information, you accept the terms of this policy.

This Privacy and cookies policy was last updated on 22 October 2021.