Vision & objectives
Our vision is simple, to improve people's lives through quality homes and services.
Our key business objectives are to:
- Provide new quality homes and places
- Deliver customer-led services
- Invest in our homes and local communities
- Strengthen our business
We have responded to the sector's challenges by creating new ways to meet our business objectives. By developing more private sale, shared ownership and market rent homes than ever before, we can continue to reinvest our surpluses to provide more affordable homes and services.
Without exception, every one of our customers can expect a good standard of service, whoever they are, whatever their tenure. Some are facing tough challenges such as welfare reform and unemployment, and we are concentrating our efforts to support those who need the most help.
Our financial strength and dedicated workforce provide security for our business and customers. By safeguarding our future, we are creating a sustainable organisation that will continue to help improve people's lives.
A set of core values support this vision and underpin our activities.