Entrepreneurial residents receive nearly £15,000 at A2Dominion’s annual ‘Dragons’ Den’ event
A2Dominion awarded six entrepreneurs nearly £15,000 at its annual Dragons’ Den-style event in March.
The entrepreneurs, all A2Dominion residents, received the grant funding to develop businesses within their local communities.
To secure the funding, the entrepreneurs had to pitch their business plans to A2Dominion’s panel of specially selected judges at the Deloitte Hub in Central London.
Finalists included best friends Jacquie Genus and Debbie Best based in Westminster, Lydia Akinwunmi from Hillingdon and Victoria Lynch, Lauren Bezzina and Coretta Scott from Ealing.
- Jacquie, 50 and Debbie, 46 will use £3,000 of funding to launch Together in Unity, an innovative social enterprise aimed at supporting unpaid carers in Westminster overcome some of the key challenges they face, particularly around travel costs and form filling.
- Lydia, 53, will use £2,000 of funding to launch Explore your Purpose, an innovative career consultancy for local people aged 50 and over in Hillingdon.
- Victoria, 38, will use £4,000 of funding to launch John Palmer Sports, an exciting new sports club with a focus on gymnastics for young children in Ealing, as part of her ambitious plans to tackle childhood obesity.
- Lauren, 30, will inject £2,250 of funding into her innovative lunch delivery service Nutri Lunch, which creates healthy, affordable and nutritious lunches that are individually tailored and delivered to people at work.
- Coretta, 41, was given £3,000 to fund her luxury hair care brand Lena Maye, which will sell hair care products that are exclusively organic, environmentally friendly and Fair Trade certified.
Bassam Mahfouz, A2Dominion’s Employment and Enterprise Manager, said:
“This is the fifth year of this hugely successful initiative, which gives us an opportunity to reward the talent and innovation of our residents.
“All the finalists impressed the judges with their passion and ambition, and it was clear their businesses have the potential to make significant contributions to their local communities.
“Finalists will receive continued support and mentoring, and we are already looking forward to discovering more business talent over the coming year.”
This year’s panel included Dawn Wightman, A2Dominion’s Group Housing Director, and a selection of the Group’s Board members.
Since 2012, the Dragons’ Den-style event has awarded over £75,000 to a total of 39 entrepreneurs.
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Notes to the Editors
A2Dominion is a residential property group with 36,000 homes across London and the south east, and thousands more in the development pipeline.
The Group provides affordable, private and social rented homes, student, key worker and temporary accommodation, as well as supported and sheltered housing.
It also offers high-quality sustainable homes for sale and shared ownership, available through its FABRICA by A2Dominion brand.
The Group has a unique approach to housebuilding, generating profits for a social purpose instead of for shareholders, with millions of pounds reinvested each year into building much-needed affordable homes and supporting local communities.
A2Dominion is part of the g15, a group of the largest housing providers in London.